Initial international application
Review eligibility, the basic mark and the proposed designated members.
INTERNATIONAL TRADEMARK — MADRID SYSTEM
Choose markets for your brand filing.
Match the details to your base filing.
UNDERSTAND YOUR FILING
The Madrid System offers a coordinated route to seek trademark protection in participating markets. It does not turn one application into automatic worldwide protection. We help organise the basic-mark details, proposed territories and filing particulars, and identify where country-specific advice or representation may be needed.
PLAN THE RIGHT SUPPORT
Review eligibility, the basic mark and the proposed designated members.
Align the countries and goods or services with the business expansion plan.
Consider adding eligible markets to an existing international registration.
Identify the next action for a WIPO notice or a designated Office’s response.
Build the filing scope around real commercial priorities.
Check alignment with the basic application or registration.
Separate filing fees from country-specific follow-up.
Track outcomes by designated market.
The right route depends on the applicant, subject matter and existing records.
Check the required nationality, domicile or business connection to the relevant Madrid member.
An application or registration with the appropriate Office of origin is needed.
The international list of goods and services cannot be broader than the basic mark.
Share relevant earlier filings and disclosures at the outset so the requirements can be assessed for your case.
Start with your objective and the work already completed.
This is a starting checklist. The final documents depend on your filing route. Use the enquiry form for a high-level summary rather than confidential technical material.
Check the basic mark, applicant and intended markets.
Stage 1
Align the mark and goods or services with the intended scope.
Stage 2
The Office checks, certifies and forwards the application to WIPO.
Stage 3
Monitor formal examination and any irregularity notice.
Stage 4
Each designated Office applies its own substantive trademark law.
Stage 5
Depends on the basic-mark record and the chosen market scope.
An international registration records formal compliance, not automatic approval in every market.
Substantive examination and any objections follow each designated member’s procedure.
MAKE AN INFORMED CHOICE
| Stage | Main role | What to check |
|---|---|---|
| Office of origin | Checks correspondence with the basic mark and certifies the application. | Applicant, mark and goods or services. |
| WIPO | Examines formal requirements and records the international registration. | Formalities, fees and notices. |
| Designated Office | Decides protection under its own law. | Local examination outcomes and response deadlines. |
A refusal in one designated market does not automatically decide the outcome in other markets.
WHY TRADE INNOVATION
Bring your objective and available records. We’ll help organise the application discussion around your circumstances.
Identify the information your chosen route needs.
Understand the preparation, filing and follow-up work included.
Keep the documents and next actions organised.
CLIENT EXPERIENCES
Preview content: cards marked “Design sample” use fictional names, feedback, ratings and dates.
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Explore serviceNo. You select participating members, and protection is determined under the laws of those designated markets.
Yes. You also need the required connection to the relevant Madrid member.
No. The international list may be narrower, but cannot be broader than the basic mark.
Yes. Objections, provisional refusals or other local matters may require country-specific advice or representation.
Yes. The international registration is dependent on the basic mark during the initial five-year period, subject to the Madrid rules.
Fees depend on the designated members, classes and other application details. Professional and local-response costs need separate consideration.