Your brand name
Explore a word-mark application for the name customers know you by.
TRADEMARK REGISTRATION
Guidance for yourbrand protection.
Help from searchto application.
THE BIG PICTURE
Your business name, logo and product identity help customers recognise you. A trademark application is a step towards protecting that identity for the goods or services you offer.
Start by understanding what you want to protect, where it is used and whether similar marks already exist.
CHOOSE YOUR FILING FOCUS
Explore a word-mark application for the name customers know you by.
Consider your logo or distinctive visual mark as part of your filing strategy.
Discuss separate names, logos and product brands to understand the applications your plans may need.
Identify potentially conflicting marks before deciding how to proceed.
Match your application to the goods and services your business offers.
Understand the filing stages, documents and decisions ahead.
Any person or entity claiming to own a trademark may apply for a mark already in use or proposed to be used.
You can explore an application before launching your brand. Confirm who will own the mark before filing.
Identify the correct applicant and provide its legal name, address and business details.
Identify the mark, relevant goods or services, and whether you claim existing use or proposed use.
Applicant eligibility does not guarantee acceptance of a mark. The Registry examines each application. View the Trade Marks Act.
For founders choosing a name, businesses launching products and established brands expanding their offering.
Your exact checklist depends on the applicant and filing basis.
Share your name or logo, business activity and plans.
Review searches, relevant classes and the information needed.
Confirm applicant details, documents and scope before filing.
Track examination and publication. Objections or opposition may require further action.
timing is confirmed after the brand details, documents and filing scope are reviewed.
timing varies; queries or objections can add further stages.
a four-month opposition window follows journal publication.
follows completion of applicable requirements and resolution of any opposition. Filing acknowledgement is not a registration certificate.
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FIND THE RIGHT ROUTE
| Route | What it focuses on | When to explore it |
|---|---|---|
| Trademark | Brand identifiers, such as names and logos | You want to distinguish your goods or services. |
| Copyright | Original creative works | You create content, artwork or other original works. |
| Patent | Qualifying inventions | You have a technical invention to assess. |
| Company registration | Creating a business entity | You need a legal structure for your business. |
These routes serve different purposes and may complement one another. Company registration does not replace a trademark application.
WHY TRADE INNOVATION
Bring your registration, intellectual property and compliance questions into one conversation.
Discuss what you sell, who you serve and where you want to grow.
Clarify the proposed filing, required documents and fee components before proceeding.
Know which decisions need your input as the application progresses.
CLIENT EXPERIENCES
Preview content: cards marked “Design sample” use fictional names, feedback, ratings and dates.
VIDEO GUIDES
YOUR NEXT CHAPTER
Get help organising your work, ownership documents and copyright application—with a filing approach suited to what you have created.
Explore service
Organise the entity, authorised-user and business-profile information needed to begin your seller journey on Government e-Marketplace.
Explore service
Explore the Madrid System with a review of your basic mark, target markets and goods or services before preparing an international application.
Explore serviceThe right approach depends on what you want to protect and how the brand is used. Share both for a discussion about the filing scope.
An application can be filed on a proposed-to-be-used basis. If you claim earlier use, supporting evidence and a user affidavit are required.
Classes group goods and services. Your business activity determines the relevant classes; more than one may be needed.
The quote depends on the applicant category, marks, classes and work involved. Ask for official and professional fees to be shown separately.
Timing depends on Registry processing and whether objections or opposition arise. A filing acknowledgement is not a registration certificate.
No. The Registry decides after the applicable examination and opposition stages. A search helps assess risks but cannot guarantee acceptance.